A New Dawn in Waiting for Water Chemicals
Tushar Jhaveri, CEO, Vasu Chemicals

The industry has several challenges that include the need to invest more in research and create more awareness within senior management of end users to spend more on water since the return on investment is high. Tushar Jhaveri, CEO, Vasu Chemicals shares his perspective on the growth potential in the water treatment chemicals business.

The size of Indian chemical industry is about 3 percent of the global chemical market. While the industry size may not be in proportion to the population share of India, the rising per capita income and consumption patterns point towards accelerated growth across the industry. The fact that the Indian industry is growing at a much faster pace than the global average of 3-4 percent speaks for itself.

Growth rates in excess of past years are expected with the changes in the new policies and export promotion plans of the new government. The Indian chemical products are competitive in certain sectors and it is these areas where additional focus is required to ensure that we maintain our leadership position. Moreover, the specialty chemicals sector is also booming and several new innovative products are being offered by local manufacturers. Multinational chemical companies are also expanding operations in India. However, areas where Chinese products have out priced us also need review and support of Government policies. Pharmaceutical intermediates and textile chemical market is improving and expected to grow further.

Opportunities and Challenges in Water Treatment Chemicals There is continuous expansion and growth in this industry since water treatment is becoming more and more critical. Water is not only a scarce resource but its cost is also rising.

Hence, products that will improve water quality and performance will always be needed. Furthermore, implementations of stringent environmental norms are also pushing the need to innovate and develop newer technologies and products in the market. Demand from large and medium size end users is up since water treatment chemicals are playing an important role to improve production efficiencies in all sectors.

The industry also has several challenges that include the need to invest more in research and create more awareness within senior management of end users to spend more on water since the return on investment is high. Education programs for developing and mentoring water treatment professionals also need to be promoted. Overall this is going to be a high growth industry and its growth will always benefit industry and society.

Growth Drivers
Environment regulations, availability and cost of water are the key issues that are responsible for this growth. Effective water treatment chemicals are also required to ensure asset life is preserved and heat transfer in plants is optimum for energy conservation.

Future Plans
The industry should focus to invest more in training of manpower and develop innovative products through in house research, particularly with simulation test rigs and predictive performance modeling.