Germany's BASF ventures into Indian Crop Protection Market for Rice
Mumbai, India: BASF has announced that it has entered the Indian crop protection market for rice with the launch of a range of new solutions to enhance rice yields by managing diseases, weeds and pests. Rice farmers in India will be able to increase productivity and income with the help of BASF crop protection solutions for rice, now accessible in the country for the first time, claimed the company. “Our goal is to support India’s rice growers to comprehend their full potential. We will dedicate BASF’s expertise in modern, sustainable farming to the needs of the Indian rice growing community,” said Markus Heldt, President of BASF’s crop protection division. BASF is a global leader in crop protection, with global sales of more than € 5.8 billion in 2015.

Rice is India’s most imperative food crop, with more than 100 million metric tonnes produced per year. Additionally, India is a significant exporter of rice to the global market, exporting over 10 million metric tonnes per year with remarkable prospects to further increase output. "With our new offerings for rice in India, we are strengthening our contribution to meeting the mounting demand for farming technologies in India," Heldt supposed.

With this launch, BASF provides inclusive solutions that effectually manage major rice diseases, weeds, and pests, while meeting consumers’ expectations for healthy, high quality food. These comprise the fungicides Seltima and Adexar, which combat a number of persistent rice diseases, containing sheath blight and blast. Seltima is a BASF AgCelence fungicide, which not only controls diseases but also provides higher yields.

BASF's herbicide Basagran will also be launched in India, resolving difficult weed problems confronting Indian farmers. In the next three years, additional products will be launched in India to meet the growing need for modern farming solutions, comprising herbicides, fungicides and insecticides.

BASF employs a committed team of nearly 200 crop protection experts in India to safeguard a direct market presence, and is one of India's leading providers of advanced crop protection solutions, covering all major crops, including soybeans, corn, cotton, wheat, fruits, vegetables and now rice. The company is constantly looking for new active ingredients that can control crop pests in distinctive ways. "With initiatives like Make in India, Smart Cities, and Swachh Bharat, India today is all about rapid, sustainable development. That means massive growth in the demands of the population for better food, housing, and mobility as well as clean food, water and air. This provides enormous opportunities for the chemical industry as well as BASF. And, BASF is capitalizing dynamically in India to comprehend these opportunities," supposed Dr Raman Ramachandran, Chairman of BASF Companies in India.

The BASF group has invested approximately € 300 million in India over the past four years, in both manufacturing and innovation, in supporting local industries comprising scientific agriculture and food manufacturing, in sustainable transportation, pollution and emissions control, and in energy-efficient buildings and infrastructure.