BASF Expands Innovation Scope in Asia Pacific
BASF is enhancing its regional innovation capabilities with new facilities at the Innovation Campus Shanghai, to further strengthen collaboration with the automotive industry and to offer new process catalysts to the chemical industry. With an investment of approximately € 34 million, the new 5,000 -square-meter facilities include the Automotive Application Center and the Process Catalysis Research & Development (R & D) Center. During the inauguration of the facility in Shanghai earlier this month, the company also presented a range of locally-developed innovations which support customers in industries like automotive, construction and consumer goods, and which address important market trends to reduce emissions, increase energy efficiency and enhance performance. BASF launched an innovative waterborne coating system on the same occasion.

"China's most important growth industries can benefit enormously from innovations in chemistry. Thanks to continuous investment in research and development over the past several years, we are able to support our customers in China and the entire Asia Pacific region as they strive to improve consumers' quality of life, address the challenges of rapid development and meet their sustainability goals," said Dr. Stephan Kothrade, President Functions Asia Pacific, President and Chairman Greater China, BASF . "At the Innovation Campus Shanghai, we are continuously enhancing our R & D capabilities in advanced materials, chemical process engineering and catalysts by integrating new technologies and building our teams," said Dr. Harald Lauke, President, Advanced Materials & Systems Research and Research Representative Asia Pacific, BASF. "We have invested nearly €180 million here since 2012. More importantly, our R & D experts work closely with our business teams and customers, so as to shorten the time-to-market of innovative products."

Equipped with a state-of-the-art spray booth for electrostatic applications, a physical testing lab, and a 3D robot, the BASF Automotive Application Center, Asia Pacific is designed to enable customer-oriented R & D activities. The 3D robot can simulate nearly any situation on a paint line, anywhere in the world; enabling the new center to optimize application processes and products. Located at the same premises, the new Process Catalysis R & D Center will focus on the development of new process catalysts to meet the specific needs of BASF customers in Asia Pacific.