Swiss Masterbatch Firm Granula to Set Up Production Facility in Ahmedabad
Ahmedabad, India: Swiss masterbatch producer Granula AG has announced that it has formed a joint venture with Som Shiva Impex Ltd to produce and retail masterbatches in India. Masterbatch is a solid or liquid additive used for colouring plastics (colour masterbatch) or communicating other properties to plastics (additive masterbatch). The joint venture, Granula Masterbatches India Pvt Ltd (GMI), will build a masterbatch production facility equipped with the latest production technology near Ahmedabad, Gujarat. GMI aims to target mainly sectors such as food packaging, medical, cosmetic and automotive in India. According to Granula, production is estimated to start in the second quarter of 2017.

The snowballing need for technical proficiency in plastics in India is enhancing market demand for masterbatches. Granula claims that its masterbatch formulations transform and enhance end product properties, thus providing the reliable results that global brands depend on. "Right now, there is a giant, unmet demand for basic consumer goods in India. But this is changing fast with an enormously increasing middle class. As masterbatch producers, we see massive opportunities in the steps India is compelling to open up the domestic market and moving to higher quality products. We want to be part of that change," expounded Jurg Weibel, Owner & Director of Granula AG.

Granula conglomerates technological strength with flexibility to respond quickly and effectually to customer demands, from colour matching and sampling through the development of new products. The product databases of both Granula AG and GMI are interconnected, providing the new company with admission to thousands of prevailing and new formulations, and warranting the highest levels of quality and reliability across the board.

Weibel added, "Granula is a development partner for several international brands. We want to have a manifestation on where we see abundant growth potential. GMI will not only bring modern technology to India, but also work meticulously with local partners and customers to mutually create value for their products in whatever polymer or end application they are in."