Boosting Bottom Line with Cloud Solutions
- Abhijit Potnis, Director Technology Solutions - India and SAARC, EMC

Chemical industry’s need to manage ‘big data’ in their day-to-day operations has necessitated the use of innovative cloud solutions in recent few years. Despite the fact, the industry has not adopted these solutions in proportion with the need and has been slow to initiate the much-needed change, says Abhijit Potnis, Director Technology Solutions - India and SAARC, EMC

Cloud computing, big data management, analytics and several such innovative solutions have changed business dynamics for various industries, however, as far as chemical industry is concerned, the adoption of cloud computing solutions has been slower. “Compared to the IT industry, the growth and the adoption of the cloud solutions has been slower,” says Abhijit Potnis, Director Technology Solutions - India and SAARC, EMC.

As the industry is realising that these solutions not only help them streamline their operations, but also are very crucial in improving their bottom line, the trend is changing. Potnis explains that chemical companies need integrated content value chains because managing information efficiently enables safe, low-cost operations, streamlined compliance, and value-added products and services that boost the bottom line.

“Increasingly, Indian chemical industry is now open to using the customised solutions like ‘Documentum’ whose breadth of experience and market leadership in enterprise content management are second to none,” he adds further.

Elucidating how chemical companies work, Potnis says, “They use analytics to identify valuable opportunities. In such a scenario, big data is often talked about for its promise - to address a multitude of business problems and create a multitude of business opportunities.”

The Adoption is Gaining the Pace
But there are still a large number of chemical companies that are reluctant to migrate all of their data, application and system to cloud as the data and application are very ‘sensitive’ in nature.

Potnis also agrees that despite the strong embrace of the cloud in many industries across the globe, most of the companies have remained somewhat conservative about what systems and data they put in public clouds, which are the data centres of third parties that host many companies’ applications and IT infrastructure.

According to him, “Majority of companies would consider putting their core applications in private clouds; only a minority today would put core applications in public clouds. The reason is fear of data security and privacy. The challenge for companies is to reduce the fear that most large companies have about putting mission-critical information systems and sensitive data in public clouds.”

Large companies now want to shift many applications to the cloud, and they realise that if they are to get the greatest cost savings, it will have to be to hybrid cloud, Potnis adds. He is of the opinion that in a situation when manufacturing is becoming 2.0, cloud computing has gained mileage. The industry is now moving towards being cloud friendly and cloud active post adopting Cloud Services.

So, will enhancing the internet connectivity change the trend? “Yes,” Potnis predicts. “Cloud services have reached the maturity phase in major economics of the world, and it would be safe to say that Cloud Service providers are now shifting their focus to emerging economies like India for future growth. With the popularity of big data and cloud, along with the plans of enhancing the internet connectivity across the Indian subcontinent, as proposed in the Union Budget, I feel cloud services are going to find new customers in small scale technology enterprises as well,” he assures.

EMC’s Enterprise Storage Division recently launched new VMAX and VPLEX features, with a powerful new RecoverPoint 4.0 Storage. Apart from this, the company has many solutions for consumers such as EMC AppSync, EMC Data Domain Family, EMC Data Protection Suite, EMC Disk Library for mainframe, EMC ProtectPoint, EMC RecoverPoint, EMC VPLEX.

Potnis specifies, “As far as the statistics are concerned there is no concrete figure that can be quoted but, by 2020, analysts estimate that we will have 300 times more data than we do today. So, one can imagine the cloud computing market’s growth by the growth in the data supporting the industry.”

Cyber Security: A Critical Issue
Potnis also shares his views on ‘cyber security’ and informs that it has been a troublesome issue for the industry for it may possess a serious threat to an organisation in case the data is hacked or tempered with. “Our cyber security solution like RSA Archer leads the market in enterprise governance, risk, and compliance (GRC) as chosen by one in two of the Fortune 100,” he claims.

RSA Archer allows organisations to build a collaborative GRC programme to manage enterprise risks, demonstrate compliance, automate business processes, and gain visibility into risk and controls. Since the products are built on the flexible RSA Archer GRC Platform, business users can tailor them, create supporting applications, and integrate with multiple data sources without touching a single line of code.

The RSA Archer GRC Community and Exchange provide an active user community and online exchange of applications, content, services and integrations.

EMC’s Products and Services that can Help Chemical Industry Streamline their Operations?
EMC Consulting has the expertise, methodologies and frameworks to support its clients along the entire energy value chain.

Potnis reveals, “In oil and gas as well as utilities, we have experienced consultants available regardless of your location, including an expanded energy consulting presence in the Middle East, Russia, and surrounding countries. We have expertise in a wide variety of technologies for creating and deploying energy-specific solutions and applications that address your restructuring, deregulation, and compliance challenges.”

EMC Consulting leverages its industry transformation expertise to rebuild upstream applications for the cloud, support remote access and collaboration for high-end 3D visualisation applications, and to enable the creation of regional and centralised data centres and to ensure compliance with changing regulations.

- Harshal Y Desai